Property Sales Industry Head Turner.
Real Estate already has a poor reputation as an industry and its agents who most commonly get the blame for this The public seldom think about this but real estate agents utilise property websites that typically prohibit the general public from listing property for sale on these sites
Its not generally considered that agents not only really depend on these sites but also actively lobby them to keep the publics own listings out. Its an eye opener to know that real estate agents and the portals that they use have a vested interest in To have such strong ties is not at all a healthy and productive outcome for an independent property seller.
Agents get to use the sites but the public are forced to accept an agents commission in order to appear on them
Even now a property website in Australia has decided to go even further between fsbo or agent assisted sales and regulation property sales.
Not content to prohibit private sales the market power website has sought to hinder a small company which helps fsbos via an agent assisted sale. With no pwer to stop the extremely poor behaviour the PropertyNow Australian portal has sought the intercession of the industry watchdog that is called the ACCC.
The lettering are indicators of the words Australian Consumer and Competition Commission. It is hoped and appears very likely that the market power will be found to have broken major consumer laws.
The obligations are particularly powerful. There are enormous fines and other remedies that might be levied if a company breaks the very serious Competition Laws.
It seems almost unbelievable that an already successful company and one which is a famous would jeopardise its own business operations with the prospect of obtaining little of value even if it wins and one which in any case, can realise so little real benefit.
It only requires a proof that the huge property site is in fact a Market Power, in order for the allegations to stick a factual breach of law.
If so then market price of the media firm could fall dramatically.
With that kind of news, the support of agents might be withheld.. The efforts to deny the tinier site may prove mightily both litigious and a PR nightmare for the dominant portal.
The efforts by those who design the agent onlyproperty listing portals in order to keep fsbo listings as banned listings are inevitably destined to go awry.
The attempts of property portals to keep the smaller competitors out in the cold is one thing, but when it begins to directly affect the public interest, then its an entirely different prohibition.
The cause of the agent only websites, to exclude fsbo sellers will eventually fail Eventually the portals and agents will need to accept the publics demands.
The regulators pressure will hopefully hasten the process.
The understanding or arrangement between realtors and portals in order to incubate the inequity is a worldwide issue in in online property advertising but slowly agents are gradually starting to lose their exclusive position and so private sellers are proudly finding improved circumstances.
PropertyNow is fighting a current battle with the giant Domain portal. Find out the latest at their site and also get easy to access property Home Loan data.
This real estate article was researched and written by.
Carla Frint.
contracted writer.
Gospel Property Marketing. Bringing Your Business Results Of Biblical Proportions.
Comments Off